MULTICULTURAL INSIGHTS, DECODED.
Infusing multicultural audience targeting and creative with measurement and strategy.
Reach Diverse Audiences, Better.
We believe that reaching multicultural consumers works best with plans informed by the right data, insights, and expertise.
Powered by My Code Media, The Intelligence Center (IC) aggregates and curates hundreds of datasets from online audiences, analytical reports, and custom studies about Hispanic, Black, Asian, and other affinity group consumers. Our goal is to arm marketers with culturally nuanced intelligence to better reach, understand, and connect with multicultural consumers.
The Intelligence Center is available to marketers through My Code Media partnerships or annual subscription.
Our goal is to arm marketers with culturally nuanced intelligence to better reach, understand, and connect with multicultural consumers
Why?
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Of Hispanics are more likely to purchase from a brand that supports their community or causes they care about.
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Of Black Americans indicate that they are more likely to connect with ads showing their culture.
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Of audiences identifying as LGBTQ+ state brands's actions must live up to their words.
On-Demand Access to Culturally Nuanced Insights
Get nuanced insights on consumer content consumption habits, purchase behaviors, brand affinity & sentiment, device usage, demographics, broader cultural insights, and more on your schedule.
Intelligence Center subscribers have the option to dive deeper with the ability to conduct custom research and pulse checks as part of their subscriptions.
Our insights power understanding, connection, and engagement with multicultural consumers, driving brand growth.
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One resource for marketers to learn about and understand multicultural consumers.
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Access results from 50+ studies conducted per year to enhance connections with multicultural audiences.
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1000s of data points to drive meaningful engagement collected over the past 5 years.
Insights You Can Trust
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Multicultural Insights, At Scale
The Intelligence Center grants you access to customized, reliable, and more granular multicultural audience data, studies, and insights at scale and more cost-efficiently than traditional syndicated data options.
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Insights on Your Schedule
We proactively field studies and prioritize partner collaboration to provide reliable, insightful, and actionable answers when you need them most.
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Nuanced Insights For Impact
As the leader in digital media multicultural reach, diversity is part of our organization's DNA. Our team lives and breathes the cultures they represent, making them uniquely qualified to translate cultural nuances into impactful insights for your business.
Actionable Consumer Intelligence
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Interactive Dashboard
Access to demographic profiles, historical and multicultural vertical data sets, and category-specific custom research studies all in real-time.
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Custom Research
Get answers to your consumer and marketing questions with customizable studies, including lift studies, surveys, A/B creative testing, and more.
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Pulse Checks
Get poll results within 1-2 days that yield actionable consumer insights about cultural tentpole events, reactions to social & political issues, and brand sentiment.
Get to know multicultural audiences better and discover new consumers!
Trusted Insights Partner Of:
