RESEARCH

My Code helps you understand diverse audiences from the inside out. We create opportunities for people who are often unheard to voice their thoughts and opinions, and a platform to share them.

CULTURAL INSIGHTS

  • Latine Gen Z Influence Report II: Culture & Authenticity

    Latine Gen Z Influence Report II: Culture & Authenticity

    May 2024

  • THE LATINE GEN Z INFLUENCE REPORT

    September 2023

  • HISPANIC CONSUMER INSIGHTS

    July 2023

  • LGBTQIA+ CONSUMER INSIGHTS

    June 2023

  • AANHPI Consumer INSIGHTS

    May 2023

  • BLACK CONSUMER INSIGHTS

    February 2023

  • The Power of Values-driven marketing to black consumers

    December 2022

INDUSTRY INSIGHTS

  • DRIVING DIVERSITY: UNLOCKING AUTO MARKETING OPPORTUNITIES IN THE EVOLVING AUTOMOTIVE LANDSCAPE

    March 2024

  • RETURNING TO UPWARD MOMENTUM: UNLOCKING VALUE IN THE DIVERSE U.S. TRAVELER LANDSCAPE

    August 2023

  • MULTICULTURAL ENTERTAINMENT: UNLOCKING POTENTIAL FOR GREATER MOMENTUM AMONG U.S. MULTICULTURAL FILM AND TV AUDIENCES

    March 2023

POLITICS

  • DIVERSE POLITICAL TRACKER: VOTING FOR A NEW YEAR OF HEALTH AND PROSPERITY

    January 2024

  • DIVERSE POLITICAL TRACKER: UNDERSTANDING DIVERSE AND MULTICULTURAL AMERICANS’ OPINIONS ON SYSTEMIC REFORM

    September 2023

  • UNDERSTANDING VOTER MOTIVATIONS AHEAD OF NOVEMBER 2024

    August 2023

  • UNDER PRESSURE: DIVERSE CONSUMER RESPONSES TO ECONOMIC ANXIETY IN 2023

    April 2023

  • Multicultural voters 2022 Midterm outcome

    February 2022